Rabu, 05 Juni 2013

SOCIAL MEDIA

       Social media has not known just a platform for easy and simple advanced online marketing but it has become a revolution of our century. Many people are using different social networking sites and some have tried to capture its importance but they do not know about its advantages and disadvantages. The following are list of positive and negative effects of social media to users that need to consider.
ADVANTAGES:
1. Bringing people together
We all know that social media facilitates open communication and enhancing information discovery and delivery. Everyone can find new people, meet their friends and communicate to their love ones all over the world. When promoting campaigns and ideas, it allows people from the different geographical location to express and share their views and meet in a single point as well as promoting global products.
2. Breadth of knowledge
People can experience the broadness of knowledge and connectedness through social media use. It is easier for them to know or find out different information or something about almost anything in the world through a connected media. For students, who are also engaged to this activities, it can give them the benefit of being exposed to technology and can be connected to a broader base of opinions and world views through global connections. Social media provides tools for helping students to work together to create their own meaning in work environments, social contexts and especially academic subjects.
3. Technological literacy
One cannot be engaged in deep and meaningful uses of technology without developing some sorts of simple skills. All social media relies on advanced information and communication technologies that work to build and support technological literacy for people. This can help learners to connect in an economy and become a valuable contributor.
4. Opportunity to widen business
It could always be a fun and creative method of doing your business because it not just allows employees to discuss and share ideas, ask questions, post news and share links but it minimize the use of advertising to businesses and also improves business reputation. It also creates a more competent and reliable business.
5. Attracts attention
Aside from building loyalty and long-term relations to your audience, social media can attract attention to your site, product or services.
DISADVANTAGES:
1. Understanding on how it works
You need to understand how social media works, when and how to use it and which channels to focus on depending on your end goal of using social media in order to get its full effects.
2. Commits illegal crime
Social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.
3. Viral social disadvantage
This may damage one’s reputation. The wrong online brand strategy could put you on this.
4. Negative effects on worker productivity
Results in lost productivity and employees may use social media to attack the company’s reputation. Instead of working in their time of work, they can waste such valuable time using social media channels such as Twitter and Facebook. This may result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
5. Distraction
Most people who suffer from this are students. Instead of doing their homeworks they tend to fail their academic endeavors because of using social media in the wrong way.
6. Serious detrimental outcomes on individual’s health
When social media is used in a wrong way, it may have a negative effect on both mental and physical health of individual.


http://marzfuentz.hubpages.com/hub/Social-Media-Advantages-and-Disadvantages

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